In his book 'The Savage Mind' (1962, English translation 1966), French anthropologist Claude Lévi-Strauss used the word bricolage to describe any spontaneous action, further extending this to include the characteristic patterns of mythological thought. The reasoning here being that, since mythological thought is all generated by human imagination, it is based on personal experience, and so the images and entities generated through 'mythological thought' rise from pre-existing things in the imaginer's mind.
Source: http://en.wikipedia.org/wiki/Bricolage#cite_note-1
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